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There is
one important thing you need to know. Meta tags
alone does not give you a high ranking in the search
engines listings. What you need is to combine your
meta tags, titles and your content. You can have the
best of keywords in your tags but you will probably
not get a top listing as long as they are not
present on your page.
Most of the
major search engines index every word of your page
and compare them to your title META description and
META keywords. In fact some engines probably don't
use the META keywords anymore, so that is why
content is becoming even more important.
The first
step in web site promotion is to identify the words
people are most likely to use in a search for your
site. After identifying about 5 to 10 words, write
them up as your keywords and optimize the
page using them. From now on these are the words you
should use in your Title, META description, META
keywords list, throughout your page and the ALT tags
when using images.
Keep in
mind that excessive repeating of META keywords could
be considered as spamming by some search engines and
you might get penalized with a lower ranking for
that practice. You should also mix your keywords in
different combinations throughout the page and in
your ALT tags instead of using the same phrase over
and over again. Also remember to put your most
important keywords as close to the <BODY> tag as you
can.
Some search
engines will boost your ranking for keywords that
are present in links to your site. It is also
important that your keywords are present in internal
links, because some engines count them as
well.Another important factor to consider is the use
of misspelled words: Misspelled words could boost
your traffic because many people are likely to
misspell your keywords in a search. In a search for
a site submission service, people could search for
free search engine submisison, sumit, subit, search
egnine submission, submition, add ULR, saerchengines,
etc. and end up at this page because these words are
present at the page and among the META keywords.
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